My Blue Jumper
I forgot to mention the early starter out of the blocks, Paul Savage (of blackdog.ie), with My blue jumper.com. Black dog offer more than the usual SEO including "funnel progression". The competition site got an early boost from backupanytime.ie which seems to be given (see footer of their homepage) the SEO treament, possibly by blackdog.ie. My Blue Jumper was making the early running, but has slipped back now. I expect it to move towards the top again before the contest is over.
